Project Manangement
Increasingly, pharma companies are turning to
Increasingly, pharma companies are turning to drug development markets in Latin America, Africa and Asia (including India) as locations for clinical trials. Companies often look to these regions to help them expedite patient recruitment and reduce overall expenditure, yet succeeding in these regions is far from easy. The impact of different cultural attitudes, customs, languages and systems of communication must not be underestimated.
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